FALL LEARNING SERIES: ROB MAYA

Successfully Launch a Marketing Campaign in Three Stages

“Successfully Launch a Marketing Campaign in Three Stages”  

CEUs for this session were completed on November 15, but you can still view this session on-demand until December 31. 

 

Recording and Materials

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About the Presenter

Dr. Amanda McCormick headshot

Rob Maya has done project work with the Evergreen Council on Problem Gambling (ECPG) as a designer, developer, and volunteer dating back to 2007. His first project working with ECPG was to assist in development of the council brand and logo. Rob has built a career in the web technology and software industry that spans over 21 years. In that time, he has been a designer, web and marketing consultant, owner/partner of a Lacey, WA web design firm, and filled roles at various development organizations ranging from marketing and social media, designer, and web application pre-development system architect. Rob joined the ECPG staff in September 2019.

Description

Get to know the mechanics of each stage and learn how to rocket boost your marketing. We’ll cover the three key steps in planning, development, and implementation of a marketing campaign: Planning (assets, audience, goals, and theme); Assembling (content, creative, connections, conversions); Executing (calendar, implementation, engagement, activation, and collection). This session will help equip you in your work, whether it’s for branding, awareness, or prevention.